N.A.I.A.S. and the Auto Industry

Well, the 2007 North American International Auto Show is here and along with it some insight on what the year holds for auto makers. As I said in my last post I wasn't able to go an cover the show during Press Week as I was last year, I was still able to get a press pass for the Industry days. Industry days are days were the press that couldn't make it to Press Week, or just wanted some more time with the cars, and those who work for the Auto Industry are able to get into the show before the public. The only problem is you have to deal with a few of the booths still switching over from Press Week to Public. I was actually there at the same time as The Governor, however we didn't see her anywhere at the show.

GM's booth was rearranged, and pushed back against the wall from last year. It was a nice booth, nicer than last year. I was really hoping to see the Chevy Volt, however it must have been out for a photo shoot or something because it was nowhere to be seen on the show floor. I did get a look at the new Malibu. I have to say I wasn't impressed. It looks a little better than the old one I guess, but nothing exciting. GM does seem to understand that they have to step up their designs as evident by them winning both the car of the year, Saturn Aura, and the truck of the year, the Chevy Silverado. I have to say, sitting in some of their new cars, they have stepped up their interiors on a lot of cars and trucks; one step in the right direction to better compete with Toyota and Nissan.

Ford's booth was set up much like last year's, only not as flashy. Gone are the giant video walls that surrounded the booth on the outside, replaced with two slightly smaller video screens. The Ford emblem embedded in the floor in the center of the booth is gone as well. The cars Ford was showing were I think a little more interesting however this year as opposed to last. The Ford Intercepter and Airstream were much more exciting concepts than last year's Super Chief. Of course one for Fords biggest announcements at the Auto Show was their team up with Microsoft for their Sync. Sync seems like a very interesting idea, and if they are able to make it work as well as advertised may help pull Ford out of it's slump. For those of you that don't know what Sync is, it is a package of voice commands, mp3 input and controls, wireless interfacing with bluetooth phones, and audible text messages. Sync will be available in twelve different Ford, Lincoln, Mercury models by the end of the year starting with the Ford Focus.

Chrysler's booth was almost identical to last year's in layout (well at least the parts that were completely switched from Press Week to Public while I was there). They had a few concepts there, along with the new Dodge Avenger and Dodge Challenger, both very cool, and new models of their minivans. The car that I was most interested in was the Dodge Magnum, a car I am thinking about getting. It has all the room for my video gear, and has better millage than SUVs. (I wish I didn't need a big car, but to lug around all of my video equipment for shoots I need a lot of room.) Across the hall from Chrysler the other half of Daimler-Chrysler, Mercedes booth was busy. The floor was interesting, ice. The ice has something frozen into it to give it treads while other parts of the ice were covered with carpeting. Something new NAIAS this year was a small booth across from Chrysler's, Smart. Smart is a tiny little car, made by Mercedes, due out in the US next year

Toyota and Lexus's booth were interesting. While they are poised to displace GM as the largest auto maker, their floor space at the show still isn't as large as the Big 3. Looking through their booth it is easy to see why some would buy those cars over the Big 3's, they are nice cars and fuel efficient. But it is also easy to see where GM, Ford and Chrysler can catch up in the near future (in many ways they have already started).

The rest of the show was interesting, and some of the booths showed major changes in them, while others retained the lay out of years past. The Scion booth was kinda cool as they had cars stacked on racks on their back wall. Also this year, VW went from occupying space both upstairs and downstairs to only having space upstairs and in that space had few cars.

It it interesting to look at this show and see how it relates to the industry itself. From my friends that did cover the Press Week, most said they saw quite a difference show from last year to this year. The Industry itself flies in reporters from all over to cover this show, and this year less money was spent on flying in press from outside the area. Also they said the press conferences themselves where less flashy and the giveaways to impress the press were not as plentiful this year. Their consensus from Press Week, the auto industry isn't what it once was.

The thing I came away with from the Auto Show is that the industry hasn't given up. It is still fighting and will continue to fight. As the Governor said, Michigan has the largest amount of auto research than anywhere else. Companies like Tesla Motors are coming to Michigan for engineering and are considering Michigan for manufacturing as well. The Big 3 are calling on companies and the Federal Government for research on Batteries (at least one of three main companies tapped to do the research are in Michigan) to power the next generation of Hybrids and Electric Vehicles such as the Chevy Volt.